Humanism views human life morally differently from other forms of animal life. Humans can make their own decisions autonomously and have the creative power in every effort to solve their problems. Thus, each individual has the freedom to choose and determine their actions and fate as a consequence of their existence.

Humanistic brands will be the choice. The premise is that, in essence, each consumer has uniqueness; they also have autonomous access to information and can filter any knowledge and information they need, anywhere and anytime, which allows them to communicate in two directions. As a result, consumers now tend to ignore messages that are too sales-oriented. Branding activities that can express personality by attaching characteristics and human values will give a humanistic touch that can elicit the emotions of potential consumers and consumers. The element of the brand story becomes important here. 

Most brands still treat social media and digital media as mass media. This media is not just a channel for sending commercial messages but also a facilitator of social interaction. The complex media system today depends on a deep understanding of the role of consumers as humans living their lives, the situations in which they are in, and the emotional state they are experiencing. 

In the era of digitalization and social media, consumers are increasingly looking for brands that can connect and humanize with them. Brands that can do this are more likely to succeed in the future.