A brand can blossom only if it has a wholesome root, is firmly grounded in good purpose, and is consistently manifested through deeds for the greater good. That’s the true magic behind a thriving brand – Bobon Kurniawan

Bobon is a versatile creative strategist—an art and copy-based professional well-versed in constructing strategic directions and creative core ideas that elevate brands' true quality and enable them to deliver positive impacts.

With more than 20 years of experience working with renowned brands such as Intel, Telkomsel, Shell, Nokia, and Indosat-Ooredoo, he has mastered both the time-proven marketing fundamentals and the art of articulating ideas in the digital domain. Numerous creative design, advertising, and digital accolades, including finalist and metal awards at Citra Pariwara, Effie Awards, and The New York Festival, recognize his work.