Ato Hertianto
Founding Partner
“Brand strategy, in my experience with numerous branding scenarios, is a way to channel our resources toward our intended outcomes.” — Ato Hertianto
Throughout his youth, Ato Hertianto lived in several different countries. He finished his education in Germany, where he attended the Fachhochschule Koeln dan Ruhrakademie (Märkische Kunstakademie), Schwerte. Then, he briefly worked at the Headline Agentur design and advertising office in Iserlohn, Germany.
More than 25 years ago, Ato devoted itself to branding and design. He has worked with various clients, private and state-‐owned enterprises, via the design firm he founded, NuBrain Design. In addition, he collaborates with a wide range of PR firms, multinational advertising agencies, and Indonesian design studios.
Ato is also a talented musician who can play many instruments. He has now been an honorary member of the Indonesian Graphic Designers Association (ADGI), where he is helping to establish guidelines for graphic designers' professional competence.
Clients he has worked with:
Atlas Copco, BP Indonesia, Bakrieland, BCA Credit Card Division, BCA Corporate-‐ Service Excellent, Donggi-‐Senoro LNG, Garuda Indonesia, IFG-‐One, Kobexindo Tractors, Lembaga Penjamin Simpanan, Patra Jasa, Pertamina Hulu Energi, Semen Indonesia, Sukun Wartono Indonesia, Waskita Karya, Pertamina Gas Negara, Pertamina Hulu Energi.
