"I'm always excited to provide brand education to my clients. The first lesson is to differentiate between a business, a brand, and branding, so that we will understand that a brand is an intangible asset of a business. By understanding it as an asset, then the optimization of the asset will be carried out through branding." — Danton Sihombing
Danton Sihombing has been in the branding and design business for over 25 years. He has an MFA in graphic design from Savannah College of Art and Design, Georgia, USA. Danton was the Art Director at AGA in New York City before he established Inkara Brand Consulting in 2000. Danton has a wide range of research and strategy-‐related interests.
The three design books he has written show his actions to support design education in Indonesia. Danton has been the chairman of the Indonesian Graphic Designers Association (ADGI), the Digital Graphics Forum/FGD Expo, and the Jakarta Arts Council (DKJ).
Clients he has worked with:
Aerowisata Hotels & Resorts, Al Ahli-‐National Commercial Bank (NCB)-‐The Kingdom of Saudi Arabia, Bakrieland, Bank Mega, Barclay Products Lt (The Tempo Group), Binus (Bina Nusantara), BTN, Buma, BP Indonesia, Galeri Nasional Indonesia, Grand Batang City-‐Kawasan Industri Terpadu Batang, Kalbe Farma, Lippo Karawaci, OWMP International-‐Brunei Darussalam, Pakuwon Group, Patra Jasa Hotel, PGN-‐Perusahaan Gas Negara, Rajawali Corporation, Rekind-‐PT Rekayasa Industri, Summarecon, The Ministry of Tourism the Republic of Indonesia, Vinoti Office Furnishing.