Hexindo
Brand Collaterals Brand Communication Marketing CollateralsBreathing New Life into a Leading Brand–We started a transformative journey with PT Hexindo Adiperkasa Tbk to revitalize their brand identity. Hexindo, a renowned heavy equipment distributor in Indonesia, sought to modernize its image while retaining its reliability and comprehensive service reputation.
Disclaimer: The portfolio featured in our business credential is a consolidation of The Council’s portfolio and the results of our professional experience at prominent brand consulting firms for more than 20 years, including Landor, Interbrand, Whitespace, Inkara, and NuBrain Design.
Revitalization Amidst Change
Hexindo faced the challenge of revitalizing its brand to remain competitive and appealing in a rapidly evolving market. It was imperative to modernize its image while upholding its well-established reputation for reliability.
Strategies for a Resilient Brand
Our strategy aimed to enhance Hexindo's brand recall and visual impact. We refined the logo and established a consistent brand identity across various media. Additionally, we crafted a brand narrative that emphasized Hexindo's market presence and unwavering commitment to customer satisfaction.
Repositioned for Success
The rebranding initiative successfully repositioned Hexindo in the market. It improved brand consistency and modernized its public image, reaffirming Hexindo's status as a top-tier heavy equipment provider.
Reflecting Dynamism and Innovation
The visual overhaul introduced a refreshed logo and a vibrant color scheme. These elements signify Hexindo's dynamic approach and dedication to innovation in the heavy equipment industry.
