Pecha Kucha
Brand Identity Brand Naming Packaging & LabelCrafting a Tantalizing Wine Experience–Pecha Kucha, a delightful Mediterranean wine blend, was meticulously developed to offer an enriching and enjoyable tasting journey. This project set out to create a brand that encapsulates the essence of convivial moments, positioning Pecha Kucha as the perfect companion for solitary sips or social gatherings.
Disclaimer: The portfolio featured in our business credential is a consolidation of The Council’s portfolio and the results of our professional experience at prominent brand consulting firms for more than 20 years, including Landor, Interbrand, Whitespace, Inkara, and NuBrain Design.
A Casual and Lively Personality
Named after the Japanese term for 'chitchat,' Pecha Kucha embodies a contemporary, vibrant persona. This identity signifies a casual and friendly approach to wine, making it accessible and enjoyable.
Breaking Boundaries
The label design of Pecha Kucha defies conventional norms by embracing a playful typographic style with a touch of retro flair. This design choice encapsulates the brand's spirit of relaxed enjoyment, with the label's sensuous lips symbolizing the wine's sweet and inviting taste.
A Fusion of Pleasure and Conversation
Pecha Kucha's brand identity is carefully crafted to offer a captivating narrative, blending the pleasure of conversation with the delight of savoring sweet wine. The brand's visual imagery and unique design language create an engaging and unforgettable consumer experience.
Standing Out in Style
The design decisions behind Pecha Kucha reflect its fun and outgoing brand personality, setting it apart in the wine market. Pecha Kucha makes a visually striking and memorable statement with a blend of 'chitchat' essence and the promise of pleasurable interactions.
