Whitesky Jets
Brand IdentityFly the Majestic Sky–We embarked on an exhilarating journey with Whitesky Jets to craft a brand identity defining aerial luxury's pinnacle. Whitesky Jets was meticulously designed for discerning individual enthusiasts and corporate clients, aimed at elevating the travel experience with unparalleled luxury in the Indonesian market.
Disclaimer: The portfolio featured in our business credential is a consolidation of The Council’s portfolio and the results of our professional experience at prominent brand consulting firms for more than 20 years, including Landor Associates, Interbrand, Whitespace, Inkara, and NuBrain Design.
Defying Gravity with Exclusivity
The challenge was clear—differentiating Whitesky Jets in a fiercely competitive luxury aviation market. We needed to create a brand that epitomized exclusivity and premium service.
Crafting Elegance in the Skies
Our strategy involved devising a brand persona, voice, and imagery that exuded sophistication and exclusivity. We aimed to communicate the unique value proposition of Whitesky Jets' time-sharing private jet model, perfectly aligned with the convenience and comfort sought by elite travelers.
Redefining Luxury Travel
Whitesky Jets emerged as the epitome of high-end aviation, a symbol of refinement in the skies. It set a new standard for luxury air travel in Indonesia, directly appealing to its target market of top-tier travelers.
Articulating Luxury and Exclusivity
The brand identity was brought to life through a design language that eloquently articulated luxury and exclusivity. Every element—imagery, logo, and visual metaphors—was meticulously aligned to project a premium, sophisticated identity that resonated with the brand's ethos.
Narrative of Luxury Aviation
Our branding narrative portrayed Whitesky Jets as a trailblazer in luxury aviation. We crafted a story that appealed to those seeking to transcend conventional travel norms and immerse themselves in the exclusivity of private jet experiences.
