Similac

Packaging & Label

Abbot Similac Packaging Design.

3-Similac-Packaging-Abbot

We were assigned to develop several packaging designs for  Abbott’s sub-brand Similac with three variants: Similac Advance is an infant formula for babies aged 0-6 months, Similac GainKid is a formula for babies aged 6-12 months, and Similac NeoSure is a nutrient-enriched formula for babies who were born prematurely.

The packaging comes in different sizes, 400 gram & 900 gram, and choices of flavor: chocolate & vanilla.

02-Similac-NeoSure
01-Similac-GainKid
03-Similac-Advance
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