The Powerhouse of Finance
National Commercial Bank (NCB), also known as Al-Ahli Bank, reigns as Saudi Arabia's largest financial institution and the capital of the Arab world's foremost bank.

Innovation Takes Flight
At the heart of our project lies the Amyali (My Mile) credit card, a pioneering endeavor by NCB. It introduces the world's first revolving Islamic credit card, offering a groundbreaking opportunity to accumulate miles for travel on any airline.

Unveiling the Vision
Our mission was clear: establish the Amyali card as the premier frequent flyer program in Saudi Arabia, with unparalleled benefits that redefine travel choices.

With this initiative, we sought to revolutionize how Saudis experience frequent flyer programs and provide various unique benefits that elevate their travel experiences.

From Strategy to Identity to Communication
From crafting a powerful brand strategy to designing a captivating brand identity (in collaboration with Fortune Promoseven) and executing compelling brand communication, our journey with NCB embodies the essence of innovation and excellence.

NCB offers extensive MasterCard payment solutions that include Amyali, Saudi Arabia’s largest travel loyalty card. Amyali is more than a credit card; it's a passport to a world of possibilities, a testament to our dedication to pushing boundaries and redefining the future of frequent flyer programs in Saudi Arabia.