Apexindo
Brand Collaterals Brand Identity Brand TouchpointsA Brand Identity Evolution. We embarked on an exciting journey with PT Apexindo Pratama Duta Tbk to redefine their brand identity. Apexindo, Indonesia's foremost independent drilling contractor, sought to reinforce its leadership and excellence in the drilling industry while embracing modernity and innovation.
Disclaimer: The portfolio featured in our business credential is a consolidation of The Council’s portfolio and the results of our professional experience at prominent brand consulting firms for more than 20 years, including Landor, Interbrand, Whitespace, Inkara, and NuBrain Design.
Modernization Without Compromise
The primary challenge lies in modernizing Apexindo's brand while preserving its established identity—a symbol of reliability and high standards in a fiercely competitive industry.
Refinement and Renewal
Our strategy involved refining existing brand elements, such as the color palette and logo, to harmonize with contemporary trends while upholding Apexindo's trusted name. The branding strategy was a testament to Apexindo's commitment to technology and excellence.
A Forward-Thinking Transformation
The revitalized brand identity positioned Apexindo as a forward-thinking industry leader. It underscored the company's dedication to innovation, safety, and efficiency, solidifying its reputation among clients and stakeholders.
Honoring Heritage, Embracing the Future
The new visual identity featured a streamlined logo with a modernized typeface and a color scheme that paid homage to Apexindo's heritage while signaling a bold step forward.
Crafting a Narrative of Progress
In crafting the brand narrative, we celebrated Apexindo's rich history and transformation into a contemporary industry luminary. The narrative highlighted Apexindo's enduring commitment to delivering high-quality services and its pivotal role in propelling progress in the energy sector.
