Pelindo III
Brand Collaterals Brand Identity Brand TouchpointsNavigating the Future of Port Excellence. We embarked on a transformative journey with PT Pelabuhan Indonesia III (Pelindo III) to reinvent their brand for the modern maritime landscape. Our mission was clear: to bring Pelindo III into the spotlight as a dynamic, customer-centric port operator, spearheading innovation in the industry.
Disclaimer: The portfolio featured in our business credential is a consolidation of The Council’s portfolio and the results of our professional experience at prominent brand consulting firms for more than 20 years, including Landor, Interbrand, Whitespace, Inkara, and NuBrain Design.
Charting New Waters
Pelindo III faced a unique challenge – to update its brand for a global audience while preserving its proud Indonesian port authority heritage. Balancing tradition and innovation was at the heart of our strategy.
Harboring Innovation
Our comprehensive brand development strategy was designed to modernize Pelindo III's visual identity while conveying its unwavering commitment to innovation, efficiency, and customer satisfaction. We aimed to showcase their evolution into a modern logistics hub.
Unveiling a Refreshed Identity
The rebranding efforts bore fruit, presenting Pelindo III with a refreshed and vibrant brand identity. It resonated with local stakeholders and on the international stage, effectively communicating Pelindo III's vision for the maritime industry's future.
A Visual Voyage
Our visual strategy introduced a contemporary logo, a revised color palette paying homage to maritime traditions, and imagery highlighting Pelindo III's technological prowess and state-of-the-art port facilities.
Crafting a Maritime Narrative
We crafted a brand narrative that showcased Pelindo III's remarkable journey. It traced their evolution from a national port operator to a modern logistics hub, underscoring their pivotal role in bolstering Indonesia's economic growth and enhancing global trade connectivity.
