We embarked on a transformative journey with Bright C-Store, strategically positioned within every Pertamina gas station across Indonesia. Our mission: to harmonize the previously disparate brand identities into a singular, powerful entity. Bright is not just another convenience store; it's a pivotal nonfuel retail endeavor within the Pertamina Group, Indonesia's largest oil & gas conglomerate. Bright not only enhances the customer experience but also contributes significantly to the bottom line of gas stations, all while holding the potential for future expansion.

The Essence of Bright
Our revitalized brand identity for Bright C-Store begins with its logo—a clever interplay of in-and-out arrows. This emblem symbolizes a store that stocks a comprehensive array of everyday essentials while remaining ever at the ready to provide customers with unwavering 24/7 service. The dynamic color palette, consisting of red and orange, captures the spirit and energy that Bright brings to every visit, radiating vibrancy and enthusiasm.

Guiding the Way
To ensure a seamless and consistent brand experience, we meticulously crafted a comprehensive set of corporate identity guidelines. These guidelines serve as the North Star, shaping every facet of Bright's marketing materials and sign system. The result? A unified, unmistakable brand presence in the market that resonates with customers and reinforces the brand's significance.

Our Collaborative Endeavor
Our scope of work with Bright C-Store encompassed a holistic revitalization effort. From reimagining the brand identity to crafting compelling brand and marketing collaterals, we worked hand in hand to illuminate Bright's potential and chart a course for its continued success.