Businesses should support culture, and culture civilizes business. Hopefully, businessmen influenced by culture will become more civilized – “Culture civilizes businessmen” – Mr. Hashim Djojohadikusumo.
Disclaimer: The portfolio featured in our business credential is a consolidation of The Council’s portfolio and the results of our professional experience at prominent brand consulting firms for more than 20 years, including Landor, Interbrand, Whitespace, Inkara, and NuBrain Design.
We've had the privilege of partnering with Arsari Group, a dynamic conglomerate encompassing diverse sectors such as banking, agribusiness, rubber plantations, tin mining, renewable energy from aren (Arenga pinnata) trees, and cutting-edge water technology. Arsari, a name derived from the syllables of Hashim Dojohadikusumo's three children, embodies more than just a business entity; it's a testament to a legacy of commitment, kinship, environmental stewardship, cultural preservation, and the vision of a brighter future.
Values That Define the Arsari Brand
Arsari Group isn't just another corporation; it symbolizes humility, rooted in a deep sense of community and a genuine concern for the environment. Our unwavering commitment to preserving cultural heritage and fostering the well-being of future generations sets us apart.
The Puspa Bangsa
We created the corporate logo derived from Puspa Bangsa as a symbol of guidance to common belief in concurrently growing civilization, preserving society's cultural heritage, and aspiring for future well-being. It encapsulates the essence of Arsari Group, where tradition meets innovation and community stands at the core of everything we do.
Crafting a Cohesive Brand Ecosystem
Our collaboration with Arsari Group extends across various facets of brand consultancy. From refining brand architecture to crafting a distinct brand identity, developing compelling brand collaterals, and creating impactful signage and environmental graphics, we've worked hand-in-hand to ensure that every aspect of their brand resonates with their unique ethos.
At The Council (f.k.a Whitespace), we proudly stand alongside Arsari Group on their journey. Together, we forge a path where tradition, innovation, and community converge, creating a legacy far beyond business—empowering civilization, preserving culture, and nurturing aspirations for a brighter tomorrow.