Forging a New Identity, Elevating Export Competitiveness

We embarked on a transformative journey alongside BEI (Bank Ekspor Indonesia) as a previous agency identity to usher in a new era. The agency underwent a profound rebranding process, emerging as Indonesia Eximbank—synonymous with dedicated support for financing and guaranteeing cost-competitive exports—our collective mission: to bolster Indonesia's global trade competitiveness.

A Name that Echoes Commitment

The transition to Indonesia Eximbank was more than just a name change; it represented a strategic shift towards becoming a cornerstone institution for facilitating and promoting national exports. With unwavering dedication and adherence to prudent principles, Indonesia Eximbank stood ready to propel Indonesia's export industry toward greater heights, thereby contributing to the nation's welfare.

Certainty and Confidence

Our visual identity for Indonesia Eximbank encapsulates a clear and compelling message. It serves as a visible beacon, instantly conveying the agency's core mission—facilitating exports in global trade. This symbol exudes a profound sense of certainty and assurance, embodying the confidence that Indonesia Eximbank instills in the export process.

Branding Beyond Borders

We meticulously developed comprehensive brand guidelines to ensure a harmonious and consistent brand experience. These guidelines serve as a blueprint, directing every aspect of Indonesia Eximbank's brand identity and collateral materials. The result is a cohesive, memorable brand presence that resonates with stakeholders and reinforces the agency's vital role in Indonesia's economic landscape.

Scope of Transformation

Our scope of work extended across multiple dimensions. From orchestrating a comprehensive rebranding program to crafting a distinctive brand identity and collateral materials, we joined forces with Indonesia Eximbank to redefine its purpose and position worldwide.