Soloro Bessi
Brand Collaterals Brand Identity Brand Naming Marketing CollateralsCrafting Soloro Bessi brand identity, helping them breathe life into their heritage, create captivating narratives, and sail confidently into the future.
Disclaimer: The portfolio featured in our business credential is a consolidation of The Council’s portfolio and the results of our professional experience at prominent brand consulting firms for more than 20 years, including Landor, Interbrand, Whitespace, Inkara, and NuBrain Design.
We embarked on a journey with Soloro Bessi, an Indonesian company renowned for its expertise in designing and crafting premium wooden yachts. Our mission is to sculpt a brand identity that pays homage to Indonesia's rich maritime heritage and caters to the desires of passionate classic and wooden yacht enthusiasts seeking an authentic seafaring experience.
A Passion for Excellence: Building Soloro Bessi Brand Foundation
At Soloro Bessi, a boat wasn't just built; it was meticulously crafted. Rooted in a deep appreciation for modern naval architectural engineering and a storied history of yacht building, their founder's love for exploring the world's oceans above and below the surface laid the cornerstone. However, the heart of Soloro Bessi beats to the rhythm of Indonesia's legendary Phinisi boats—a maritime tradition dating back to the 14th century.
The Phinisi Spirit: Fusing Tradition with Innovation
Our journey led us to develop a brand that stands as a testament to the Phinisi spirit—an unyielding commitment to preserving the authenticity of traditional boat building while seamlessly integrating state-of-the-art yacht technology. At Soloro Bessi, we believe that crafting wooden yachts is an art form, and our team of seasoned builders possesses the knowledge and skills accumulated over years of perfecting their craft, including some of the largest Phinisi yachts navigating the open seas today.
Setting Sail on a Global Stage
In February 2017, we embarked on an exciting journey together as Soloro Bessi made its debut at the International Boats Exhibition in Dusseldorf, Germany. It was a momentous occasion that marked the beginning of a new chapter in the world of wooden yacht craftsmanship.
At The Council (f.k.a Whitespace), we are passionate about helping brands like Soloro Bessi breathe life into their heritage, create captivating narratives, and sail confidently into the future. Our partnership with Soloro Bessi exemplifies our commitment to blending tradition with innovation, crafting not just wooden yachts but timeless legacies.
