Owlexa
Brand Collaterals Brand Identity Brand NamingOWLEXA, a business unit of LINTASARTA, embarked on a strategic initiative to become the epitome of health information exchange in Indonesia. With a foundation in robust network coverage, it aimed to redefine convenience in healthcare through the seamless integration of claims and payments.
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Illuminating Excellence in a Crowded Market
The primary challenge was establishing OWLEXA's prominence in a saturated market, ensuring the brand's identity reflected its unparalleled service and comprehensive coverage.
A Narrative of Speed, Accuracy, and Care
The brand chose a narrative emphasizing OWLEXA's unwavering commitment to speed, accuracy, responsiveness, and efficiency. The visual identity was meticulously crafted to mirror the brand's dedication to honesty, care, and respect for its customers.
A Trusted First Choice in Healthcare
OWLEXA successfully emerged as the trusted first choice for healthcare providers. It offered a brand experience that resonated with preservation, preference, and respect values.
Merging Heritage with Leadership
The branding strategy brought OWLEXA's Indonesian heritage and leadership in health information exchange to life. It ensured the brand stood out as a beacon of sophistication in the healthcare industry.
