Bank Sampoerna
Brand Collaterals Brand IdentityNurturing Financial Prosperity. This transformative journey with Bank Sahabat Sampoerna, where companionship meets progress and brand reinvention, paves the way for financial prosperity. The mission was clear: to echo the bank's dedication to empowering Indonesian micro and SME entrepreneurs, breaking down financial barriers, and fostering growth.
Disclaimer: The portfolio featured in our business credential is a consolidation of The Council’s portfolio and the results of our professional experience at prominent brand consulting firms for more than 20 years, including Landor, Interbrand, Whitespace, Inkara, and NuBrain Design.
Redefining Financial Partnership
The challenge was to shift the perception of the bank from a conventional financial institution to a dynamic partner in promoting financial inclusivity.
A Brand that Speaks Progress
Our brand strategy entailed adopting a new name and identity that resonated with the bank's philosophy of companionship and progress. We crafted a brand that was approachable and trustworthy and spoke directly to the aspirations of its customers.
Empowering Prosperity
The rebranding effort resulted in a renewed brand presence. It communicated the bank's dedication to creating prosperity for its customers and stakeholders, firmly positioning Bank Sahabat Sampoerna as a catalyst for growth and financial well-being in the Indonesian market.
Innovating Trust and Integrity
The visual identity was meticulously redesigned to signify the bank's innovative banking approach while upholding the integrity and trust of the Sampoerna financial group.
