Dequo
Brand Identity Packaging & LabelDesigning Brand Identities for Multiple Segments–The market is inundated with products supporting well-being in an era where a healthy lifestyle is integral to modern living. Amid this saturation, the Client introduces two distinct products catering to mass and premium segments, revitalizing their existing J Water brand to align with contemporary trends.
Disclaimer: The portfolio featured in our business credential is a consolidation of The Council’s portfolio and the results of our professional experience at prominent brand consulting firms for more than 20 years, including Landor Associates, Interbrand, Whitespace, Inkara, and NuBrain Design.
Striving for Clarity
The challenge was creating an unambiguous brand identity that reflects modernity and professionalism, eliminating market confusion while making a memorable impact.
Effortless Elegance
The design solution is a straightforward yet elegant logotype that ensures clarity and ease of reading. The distinctive modification of the letter "E" is a unique differentiator, bestowing a modern and professional character.
The Green Standard
The primary color, green, embodies the essence of coolness, cleanliness, and health, symbolizing the commitment to delivering quality water while harmonizing with the environment. It underlines the company's dedication to eco-friendly values and sustainability.
Segmented Excellence
The newly crafted brand identities set the products apart and resonate with their respective target segments, ensuring that health-conscious consumers find a trustworthy companion on their journey to well-being.
