Similac
Packaging & LabelAbbot Similac Packaging Design.
Disclaimer: The portfolio featured in our business credential is a consolidation of The Council’s portfolio and the results of our professional experience at prominent brand consulting firms for more than 20 years, including Landor Associates, Interbrand, Whitespace, Inkara, and NuBrain Design.
We were assigned to develop several packaging designs for Abbott’s sub-brand Similac with three variants: Similac Advance is an infant formula for babies aged 0-6 months, Similac GainKid is a formula for babies aged 6-12 months, and Similac NeoSure is a nutrient-enriched formula for babies who were born prematurely.
The packaging comes in different sizes, 400 gram & 900 gram, and choices of flavor: chocolate & vanilla.
