Vin+
Brand Collaterals Brand Identity Brand TouchpointsWe had the privilege of collaborating with VIN+ on a rebranding project that aimed to create a new positioning that would be etched in the hearts and minds of customers. For VIN+, wine is more than a beverage; it's a shared experience for everyone. We believe that wine knowledge should be accessible to all, and we're proud to share our expertise with sincerity, genuineness, and warmth.
Disclaimer: The portfolio featured in our business credential is a consolidation of The Council’s portfolio and the results of our professional experience at prominent brand consulting firms for more than 20 years, including Landor, Interbrand, Whitespace, Inkara, and NuBrain Design.
A Wine Journey for All
Every visit to VIN+ is meant to be an experience that adds meaningful value to individuals, groups, and society. Our mission is encapsulated in the Latin phrase "In Vino Veritas," which translates to "In wine, [there is the] truth." It's the truth we want to share and the truth that benefits society.
Balancing Act: The VIN+ Approach
At VIN+, we strive to harmonize our ambiance, staff, and wine selection to deliver these values to our customers. We are here to maintain that balance through our expertise in wine. At VIN+, you'll discover Wine & Beyond.
Repositioning for Accessibility
The challenge lay in repositioning VIN+ in a way that highlighted its commitment to demystifying the wine experience, making it accessible to all customers, not just connoisseurs.
Crafting a Relatable Brand Identity
The solution was to craft a new brand identity that communicated VIN+'s approachable expertise in wine, offering meaningful experiences to individuals and groups alike.
Cultivating Connections
The transformation led to VIN+ emerging as a brand that balances ambiance, staff knowledge, and wine selection to offer values that resonate deeply with customers.
Aesthetic Evolution
The new visual identity, featuring a monogram that complements a simple logotype, reflects modernity and relevance. It firmly establishes VIN+ as a destination for those seeking education and enjoyment in wine.
