Tokyo Skipjack
Brand Collaterals Brand Communication Brand Identity Digital DesignAn exciting journey with a Japanese-themed steak & grill restaurant nestled in the vibrant heart of South Jakarta, near a bustling Japanese Supermarket. Our mission is to craft a brand identity as distinctive as the fusion of East and West that comes alive in both the food and beverage offerings at Tokyo Skipjack.
Disclaimer: The portfolio featured in our business credential is a consolidation of The Council’s portfolio and the results of our professional experience at prominent brand consulting firms for more than 20 years, including Landor Associates, Interbrand, Whitespace, Inkara, and NuBrain Design
Spreading Happiness Through Good Food
Our challenge was encapsulating Tokyo Skipjack's core philosophy: making good food accessible to all and spreading joy through culinary delights. It wasn't just about creating a brand; it was about telling a story harmonizing with the restaurant's ethos of accessibility and happiness.
Differentiation, Relevance, Esteem, and Knowledge
In Tokyo Skipjack's business model, we emphasized differentiation, relevance, esteem, and knowledge through strategic brand development. This strategy was pivotal in transforming Tokyo Skipjack into a talk-of-the-town steak place renowned for its unique blend of flavors and inviting atmosphere.
Vibrant Brand Energy
Our efforts resulted in a vibrant brand energy that set Tokyo Skipjack apart in the competitive culinary landscape. By fostering a spirit of sharing, engagement, and collaboration, We helped Tokyo Skipjack continue to innovate and delight customers. We ensured that the restaurant's brand promised and delivered an exceptional dining experience.
A Tale of Fusion and Passion
This project is a testament to our ability to weave a brand's philosophy into its identity, creating a narrative that authentically reflects the essence of Tokyo Skipjack.
