Brand Insight
Brand, in essence, is a form of relationship between humans through products, services, concepts, or even ideologies. A particular audience responds to every maneuver of one brand with levels ranging from practical understanding (awareness), familiarity, consideration, purchase, or belief to loyalty.
A brand is the culmination of a variety of interconnected factors. The most important factor is human activity, which is manifested in the form of knowledge, behavior, and action. This embodiment is then observed in the research of a brand because knowledge, behavior, and actions towards a brand always experience changes and developments over time.
