Brand Analysis
Services∕ Brand Insight∕ Brand AnalysisKey Aspects
- Focus: Brand analysis can be targeted and focusing on specific areas like social media or platform performance.
- Sequence: Follows brand research, using its findings as support for building a brand strategy.
- Core Aspects: Analyzes brand relevance, distinctiveness, positioning (including brand experience), and adaptation to future challenges.
Not all brand analysis needs to be as comprehensive as you might imagine. You may focus on a specific area, such as social media marketing or analyzing your brand on a particular platform (digital analytics). Brand analysis is typically conducted after brand research is completed, and the analysis results are then used as supporting material in developing a brand strategy.
The analysis needed to develop a brand strategy generally revolves around the following.
- Relevance:
The meaning and value of a brand to its target audience. - Distinction:
The degree of difference that a brand has from its competitors. - Brand positioning:
Clarity about the offers and advantages of a brand that can meet the needs and wants of its target audience, as well as satisfaction with the experience gained when interacting with and using the brand (brand experience). - Transformation:
How a brand adapts and responds to the challenges of the present and the possibilities that will emerge in the future.
Key Aspects
- Focus: Brand analysis can be targeted and focusing on specific areas like social media or platform performance.
- Sequence: Follows brand research, using its findings as support for building a brand strategy.
- Core Aspects: Analyzes brand relevance, distinctiveness, positioning (including brand experience), and adaptation to future challenges.
