Brand Identity

In its broadest sense, brand identity is a collection of associations with a brand with a unique value, purpose, and promise communicated to the target audience. One of the important components of brand identity is visual identity. The components that fall within visual identity are the logo, design, and photography style of social media display.

Ideally, a visual identity builds a positive impression at the beginning of a consumer's encounter with a brand. In other words, visual identity is an elevator pitch highlighting the differences between your brand and its competitors. Visual identity, especially the logo, becomes one of the important elements in building brand equity—the commercial value of a brand.