Brand Positioning

Brand positioning can be defined as an activity in creating a brand's offering so that it can occupy a specific position in the minds of the target audience. Identification and determination of points of similarity with competitors is an important study to ensure that your brand is relevant to the needs and wants of consumers. Identifying sharp differences will separate your brand from its competitors, so competitors are irrelevant to your target audience.

Avoid ambiguity and leave no room for misinterpretation in your brand positioning statement. If your brand has a vague and unfocused idea, then your brand is classified as under-positioning. Meanwhile, if the target audience is less or unaware of your brand's existence and has minimal information about your brand, then this condition is called over-positioning.