San Diego Hills
Brand Communication Brand IdentitySan Diego Hills, an innovative offering by PT Lippo Karawaci Tbk, is set to revolutionize the property market in Indonesia. It proudly introduces the country's first brand development project for Memorial Park and a unique family center. This visionary project encompasses various amenities, including a restaurant, a sidewalk café, a convention center, shopping outlets, and other family-oriented attractions.
Disclaimer: The portfolio featured in our business credential is a consolidation of The Council’s portfolio and the results of our professional experience at prominent brand consulting firms for more than 20 years, including Landor, Interbrand, Whitespace, Inkara, and NuBrain Design.
Raising Awareness for a Unique Concept
Our task was to develop a branding program to raise awareness and ignite interest in the San Diego Hills Memorial Park. The core objective of this endeavor was to establish San Diego Hills as a brand synonymous with offering families a comprehensive solution for managing their preparations for a permanent final resting place.
A Brand that Cares for Families
We envisioned San Diego Hills as not just a memorial park but a caring partner for families in their journey. Our branding program aimed to communicate that San Diego Hills understands these preparations' emotional and practical aspects.
Comprehensive Solutions and Beyond
Our branding strategy revolved around showcasing San Diego Hills as a place where families can find everything they need for this important phase of life. It's not just about final resting places but a holistic experience that caters to all their needs.
Memorial Park of the Future
San Diego Hills represents innovation in the property sector. We sought to highlight its unique proposition as the first memorial park in Indonesia and the world with a family center, setting a new standard for the industry.
