Fragmented Portfolio and Diminished Awareness
Before the rebranding, the company faced a significant challenge - a fragmented portfolio with poorly structured brand recognition. The hotels under Aerowisata Hotels & Resorts' ownership and management lacked the visibility they deserved, leading to a negative perception among investors and the public.

Putting Indonesian Hospitality First
Our vision was clear: repositioning Aerowisata Hotels & Resorts as a beacon of genuine Indonesian hospitality. We aimed to highlight Indonesia's rich culture, warmth, and tradition in every aspect of the brand.

A Unified and Resonant Brand
To address the fragmented portfolio, we worked on unifying the brand identity of Aerowisata Hotels & Resorts. We aimed to create a cohesive brand harmonizing with the diverse Indonesian culture while maintaining a modern and contemporary appeal.

Restoring Investor and Public Confidence
Our primary goal was to restore and enhance the confidence of investors and the public in the company. We aimed to create a positive association with Aerowisata Hotels & Resorts by elevating brand awareness and perception.

A Journey of Transformation
Through this rebranding program, we emphasized that Aerowisata Hotels & Resorts is more than just a hotel collection; it embodies Indonesian warmth and culture. We wanted every guest, investor, and stakeholder to experience the authentic heart of Indonesia in every interaction with the brand.